INNOVATION...Doesn't have to be Innovative

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INNOVATE

ˈɪnəveɪt/

verb

verb: innovate; 3rd person present: innovates; past tense: innovated; past participle: innovated; gerund or present participle: innovating

1.0 make changes in something established, especially by introducing new methods, ideas, or products.”the company’s failure to diversify and innovate competitively”

1.1 introduce (something new, especially a product).”we continue to innovate new products”

INNOVATION

ɪnəˈveɪʃ(ə)n/

noun

noun: innovation

the action or process of innovating.

“innovation is crucial to the continuing success of any organization”

synonyms:change, alteration, revolution, upheaval, transformation, metamorphosis, reorganization, restructuring, rearrangement, recasting, remodelling, renovation, restyling, variation; Morenew measures, new methods, new devices, novelty, newness, unconventionality, modernization, modernism;

a break with tradition, a shift of emphasis, a departure, a change of direction;

informala shake up;

informala shakedown;

humoroustransmogrification

“they favoured the traditional approach and resisted innovation”

a new method, idea, product, etc.

THERE YOU HAVE IT INNOVATION DEFINED! (Oxford Dictionary)

JOB DONE END READING AND GO FORTH AND INNOVATE

YOUR SUCCESS AWAITS YOU

Yeah right if only life was that easy

There are many forms of Innovation and indeed it is a buzzword thrown around like its going out of fashion but there are many interpretations of it.

But with No Real defined actionable methods or metrics of measuring it its very confusing

How do you know you are Innovating?

Again there are many taught approaches and methods which are tailored toward the different sectors and industries of the world and again vary from nation to nation

So do you want to hear my cheat especially for the heavily commoditised industries

INNOVATION DOES NOT HAVE TO BE INNOVATING

YOU DO NOT HAVE TO RE-INVENT THE WHEEL

ask yourself from your End User

What is it that I want and how easily can I have it?

Yeah you got it

CONVENIENCE

kənˈviːnɪəns/

noun

  1. the state of being able to proceed with something without difficulty.

“services should be run to suit the convenience of customers, not of staff”

synonyms: benefit, use, good, comfort, ease, enjoyment, satisfaction

(Oxford Dictionary)

MARKET IS KING

The problem is the very Market that is KING is fickle and doesn’t know what it wants until it gets it most of the time, so be prepared to fail and fail, keep failing until you suceed!

Failure is the Sweat of Success

The Holy Grail is to create a consistent and outstanding cross channel experience with your business

Embrace the digital age , use whats at your disposal from using social media to offering other services.

Consumers will embrace businesses who can give them the experience they want, before they know they want it.

BRANDS are Dying

Those that are afloat and dominate spend with hefty pockets to keep in their consumers mind

why do you think that even with the brand power of CocaCola, Apple, McDonalds, Nike etc

Do they still bother to spend millions on advertising, you could argue why bother

Those that build brands have a loyal fanbase but in most cases in numbers that prevent them from real scale

In My Humble Opinion

The era of the DISLoyal consumer is upon us

Brand loyalty is tumbling

The Market values convenience first and foremost

So Keep striving to put yourself in your consumer/users/market shoes and ask how can I make this more …

EASY

Not

How can I make make more Money?

You Must

Give Value Before You Get Value

Learn to be Selfless to the Selfish Market

Increasing PROFITS will be the Side Effect

Its a long term game, no quick cash in opportunity I’m afraid

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